○ Project Name: Planning for creating a RMB100 billion phosphorus chemical industrial Park
○ Entrusting Party: One of the 4 RMB100 billion industrial Parks with priority fostering by a provincial government. Quite a few sectors such as ore mining, ore dressing, construction materials, yellow phosphorus, coal chemicals, phosphorus chemicals, metallurgy and green food processing were covered.
○ Project Goal: Define major phosphorus chemicals suitable for the development of the park, screen out key and leading phosphorus chemical enterprises with investment strength and development potential and help the park to attain the goal of project promotion
○ Project step:
（1）24 phosphorous chemicals with key recommendation and 9 phosphorus chemicals with no key recommendation, totaling 33, suitable for the development of the industrial Park were defined through market survey and analysis.
（2）452 enterprises related to the phosphorus chemical industry were collected through internet, journals and conferences. Basic messages of these enterprises were sorted out through around 280 telephone interviews and the study of internal databases and other second-hand materials. Contents included catalogs of phosphorus chemicals and non phosphorus chemicals, capacities of various products, enterprise locations, enterprise types and contact methods.
（3）235 enterprises suitable to go to the Park for development were defined on the basis of agreed preliminary screening conditions for phosphorus chemical product chains and target enterprises suitable for the development of the park. More comprehensive analysis to various enterprises was also made. Contents included messages about enterprise nature such as registered capital and employee size, messages about products such as names, numbers and capacities of basic phosphorus chemicals, phosphates and fine phosphorus chemicals, as well as the number of phosphorus chemicals in each enterprise suitable to go to the Park for development, the number of products with key recommendation and the number of products with no key recommendation.
（4）An overall scoring was made to each of the 235 enterprises with 7 aspects such as enterprise nature, registered capital, completeness of industrial chain and number of phosphorus chemicals suitable for the development of the industrial Park as evaluation indicators and in combination with scientific scoring criteria and weights. The possibility for each enterprise to be accepted by the park for project promotion and investment incentive was analyzed.
（5）On the basis of above scoring CICIC Consulting defined 64 enterprises with strong strength in the phosphorous chemical industry and considerable possibility to be accepted by the park for project promotion and investment incentive and also invited around 32 enterprises to attend the “Exchange Conference on Fine Phosphorus Chemical Technology” jointly held by CNCIC Consulting and the park so as to achieve direct technology exchange and cooperation intent communication between the park and target enterprises.
（6）CNCIC Consulting made further exploration into the intent of enterprises to make investments in the park through over 100 telephone interviews and e-mails, distributed project promotion and investment incentive leaflets and made tracking, feedback and adjustment to goals and targets. In the end more than 10 enterprises were successfully invited to the park to make investment environment survey and hold discussions with the local county government.
Achievement: CNCIC Consulting identified and matched 64 target enterprises for the park as candidates for its development and effectively achieved direct docking between the park and target enterprises and publicity of the park through the successful holding of the “Exchange Conference on Fine Phosphorus Chemical Technology”. The park is having technical and commercial talks with 13 enterprises with investment intent today and several projects are hopefully to be settled down in the park.
