Conduct intensive survey on downstream users, explore sales opportunities for clients, position user groups, learn about competitors’ user satisfaction, tap breakthrough points and help clients increase market shares through research on users’ procurement and application of target products and their unmet needs
• Customer analysis
‒ Application methods and consumptions of target products
‒ Major suppliers and satisfaction with existing suppliers
‒ Procurement decision-making processes and major decision makers
‒ Requirements on target products and unmet needs
‒ Future expansion plans
‒ Development prospects
• Customer satisfaction survey
Through quantitative and qualitative interviews and analysis to a certain number of users, help clients to:
‒ Determine key performance factors for customer satisfaction
‒ Assess customer satisfaction index ratings on the client and its key competitors
‒ Make judgments on order of priority and take correct actions
‒ Conduct product upgrading and product replacement