Make detailed analysis to target competitors, conduct benchmarking in the operation, production, sales, cost, technology and strategy of target competitors, help clients acquire a deep understanding of competitors, formulate corresponding tactics, gain advantages in market competition and upgrade market position
• Overall operation: company size, ownership and organizational structure
• Business operation analysis
‒ Sales revenue
‒ Market and sales management
‒ Channel management
‒ Pricing tactics
‒ Strategic planning (major products and downstream markets, etc.)
• Production operation analysis
‒ Plant operation (major products and applications, production capacity and operating rates, expansion plans, etc.)
‒ Supply chain management
‒ Production cost analysis (raw materials, labor, depreciation, utilities such as water, power and gas, wastes treatment and profit/revenue models, etc.)
• Overall analysis
‒ Summarize strengths and weaknesses of competitors in various aspects through above analyses
‒ Provide recommendations to clients (major success factors, opportunities and challenges)